AeroGrow International, Inc. (OTC: AERO)

Company Profile

AeroGrow International, Inc (OTCBB: AERO) is the manufacturer and distributor of the world’s leading indoor gardening systems – the AeroGarden line of Smart Countertop Gardens. Headquartered in Boulder, Colorado, AeroGrow is the leader in the rapidly growing indoor gardening market with a commitment to helping people successfully grow healthy, fresh food – and more – regardless of season, location, or experience.

The Miracle-Gro AeroGarden line is sold through multiple channels, including:

  • On-line retail sales through .com retailers such as Amazon.com, Costco.com, Walmart.com and others
  • In-store retail sales through retailers such as Bed Bath & Beyond, Sur La Table, and others
  • Direct-to-consumer sales using a variety of digital, social and print media to drive sales at www.aerogarden.com.

All Miracle-Gro AeroGardens are smart gardens that feature proprietary technology which helps consumers to grow fresh herbs, vegetables and more indoors, year round, with no dirt, no weeds and no green thumb needed. Miracle-Gro AeroGardens are complete indoor gardening systems with built in, full spectrum Grow Lights that turn on and off automatically, and reminders that tell you when to add water and the patented liquid nutrients. All AeroGardens come with a Gourmet Herb Seed Kit and over 50 other seed kits are available. With the Miracle-Gro AeroGarden, it’s easy to grow fresh, natural food right on your countertop.

Since introducing the first AeroGarden in March 2006, AeroGrow has expanded the product line to include multiple gardens with different price points and consumer benefits. From small to tall and from simple to sophisticated, there’s an AeroGarden for every consumer regardless of their aptitude or gardening experience.

AeroGrow also develops, manufactures and markets a variety of consumable products for use in its gardens including Seed Kits, Grow Lights, hydroponic nutrients and accessory products. These products, in conjunction with the sale of additional AeroGardens to past purchasers, provide ongoing, repeat sales to the Company and generate continued engagement and interest from the user base. These repeat sales account for approximately 50% of corporate revenues in the Company’s direct-to-consumer business.

On April 23, 2013, the Company announced that Scotts Miracle-Gro made a $4.5 million equity investment and IP acquisition with the Company, resulting in a 30% beneficial ownership interest in AeroGrow. In the process, AeroGrow took steps to entirely eliminate its long term debt, restructured the balance sheet to facilitate potential future transactions, and gained a valuable partnership for growth. The agreement affords AeroGrow the use of the globally recognized and highly trusted Miracle-Gro brand name while also providing AeroGrow a broad base of support in marketing, distribution, supply chain logistics, R&D, and sourcing.

AeroGrow was founded in July 2002 and became a publicly-traded company on February 24, 2006. AeroGrow is headquartered in Boulder, Colorado and employs approximately 25 people

6075 Longbow Drive
Suite 200
Boulder, CO 80301
United States
tel:303-444-7755″>303-444-7755
http://www.aerogrow.com

SectorConsumer Cyclical
IndustryHome Improvement Stores
Full Time Employees34